Statement of Privacy

Resource Optimization & Innovation, LLC ("ROi") is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the ROi Web site and governs data collection and usage. By using the ROi website, you consent to the data practices described in this statement.

If you do not consent to this Statement of Privacy in its entirety, your sole exclusive remedy is to immediately cease use of this site. The terms and conditions governing your use of the ROi website are contained in a separate Terms of Use Agreement available at:

Collection of your Personal Information

ROi collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. ROi also collects anonymous demographic information, which is not unique to you, such as your ZIP code, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by ROi. This information is used by ROi for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the ROi Web site.

As you navigate the ROi website, certain information may also be collected passively, including your Internet protocol address ("IP address"), browser type, domain names, access times, referring Web site addresses and operating system. We also use navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. This type of information is collected to make our products and services more useful to you.

An "IP Address" is a number that is automatically assigned to your computer when you use the Internet. In some cases your IP Address stays the same from browser session to browser session; but if you use a consumer internet access provider, your IP Address probably varies from session to session. We track IP Addresses solely in conjunction with session cookies to analyze the traffic on our Site.

ROi encourages you to review the privacy statements of Web sites you choose to link to from ROi so that you can understand how those Web sites collect, use and share your information. ROi is not responsible for the privacy statements or other content on Web sites outside of the ROi and ROi family of Web sites.

By submitting personally identifiable information through the ROi website, you agree to the terms of this Privacy Policy and you expressly consent to the processing of your personally identifiable information according to this Privacy Policy.

Use of your Personal Information

ROi collects and uses your personal information to operate the ROi Web site and deliver the services you have requested. ROi also uses your personally identifiable information to inform you of other products or services available from ROI and its affiliates. ROi may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

ROi does not sell, rent or lease its customer lists to third parties. ROi may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, ROi may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to ROi, and they are required to maintain the confidentiality of your information.

ROi does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

ROi keeps track of the Web sites and pages our customers visit within ROi, in order to determine what ROi services are the most popular. This data is used to deliver customized content and advertising within ROi to customers whose behavior indicates that they are interested in a particular subject area.

ROi Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ROi or the site; (b) protect and defend the rights or property of ROi; and, (c) act under exigent circumstances to protect the personal safety of users of ROi, or the public.

From time to time, we may have subsidiaries, joint ventures, or other companies under common control with us (collectively, "Affiliates"). At present we do not share your personal information with our Affiliates, however if we do share some or all of your personal information with any Affiliate, we will require that Affiliate to honor this Statement of Privacy.

If our company or our assets are acquired by another company, that company will possess the personal information collected by us and it will assume the rights and obligations regarding your personal information as described in this Statement of Privacy.

Use of Cookies

The ROi Web site uses "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize ROi pages, or register with ROi site or services, a cookie helps ROi to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same ROi Web site, the information you previously provided can be retrieved, so you can easily use the ROi I features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the ROi services or Web sites you visit.

Security of your Personal Information

ROi secures your personal information from unauthorized access, use or disclosure. ROi secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Even though ROi has taken steps to protect your personal information from being intercepted, accessed, used or disclosed by unauthorized persons, you should know that we cannot fully eliminate security risks associated with your personal information.

Changes to this Statement

This Statement of Privacy is subject to revision at any time, at ROi's sole discretion. Any such revisions shall be effective immediately upon posting to the ROi website. ROi encourages you to periodically review this Statement to be informed of how ROi is protecting your information. If you object to any revisions to this Statement, you must cease using the ROi website immediately. Continued use of this website following any changes shall indicate your acknowledgment of such changes and agreement to be bound by the terms and conditions of such changes.

Contact Information

ROi welcomes your comments regarding this Statement of Privacy. If you believe that ROi has not adhered to this Statement, please contact ROi at We will use commercially reasonable efforts to promptly determine and remedy the problem.